Drive. Innovate. Achieve. That's the way the BMW Group have always worked, and it still motivates us today. We've been leading the way since 1916 when founder Friedrich Rapp invented the first all-steel car body.

Throughout our 100-year history, we've continued to push boundaries and develop innovations that shape the future of flight, space travel, board sports and design – creating true icons in the process.

Drive. Innovate. Achieve. That’s the way the BMW Group have always worked, and it still motivates us today. We’ve been leading the way since 1916 when founder Friedrich Rapp invented the first all-steel car body.

Throughout our 100-year history, we’ve continued to push boundaries and develop innovations that shape the future of flight, space travel, board sports and design – creating true icons in the process.

Mini is a premium brand of the BMW Group. It has been created for people with a passion for life and a desire to experience the world in its purest form. Small in size and iconic in design, the first Mini, built-in 1959, delivered a thrill of its own. Today, MINI is applying these ideas across urban life.

This is a premium car that provides the freedom of individual mobility. Mini cars are timeless, clean and truly advanced….

The spirit of human endurance is at the heart of our brand in communities worldwide. There’s never been a more appropriate time for that spirit to come to the fore. The world is in an unprecedented place right now, but together we will come through this. We truly believe the road ahead leads to an exciting future for us all.

This is a premium car that provides the freedom of individual mobility. Jaguar cars are timeless, clean and truly advanced....

We’ve always believed in going Above and Beyond. This resilience has never been more appropriate. Our global family will do everything we can to support people with the passion and capability Land Rover is so proud of.
It’s not easy for anyone right now, but together we can and will get through this.

This is a premium car that provides the freedom of individual mobility. Land Rover cars are timeless, clean and truly advanced….

MG is a premium brand of the BMW Group. It has been created for people with a passion for life and a desire to experience the world in its purest form. Small in size and iconic in design, the first Mini, built-in 1959, delivered a thrill of its own. Today, MINI is applying these ideas across urban life.

This is a premium car that provides the freedom of individual mobility. Mini cars are timeless, clean and truly advanced….